#BrandChat – June 10th

#BrandChat – June 10th

11:11 AM Q1: How do you evaluate which categories of your brand should be extended through licensing? #brandchat - Brand Chat (@brandchat) 11:11 AM 11:16 AM A1: ID-ing for natural matches for brand extension is a great place to start.…

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The Future Is Non-linear

The Future is Non-linear

I was a guest presenter in a webinar last week. For people to watch ┬álive, there were three requirements: (1) fill out a registration form, (2) install a plugin to use the online meeting service, and (3) most importantly, commit…

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