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#5Qs with Peter Winick of Thought Leadership Leverage

We’re pleased to welcome Peter Winick to AnswerStage. Peter is founder and partner of Thought Leadership Leverage, a consulting group that enables thought leaders, authors and gurus to monetize their content through books, keynote speaking, the creation of training services and products and consulting and assessment tools.

Peter is an entrepreneurial-minded leader who leverages the power of internal and external relationships to accelerate growth within emerging and high-potential companies that have powerful intellectual property. His accomplishments include start-ups, turnarounds, and M&A (in the b2b services sector)—with results driven by practical strategy, focused execution, and a disciplined method of cost control.

He has over twenty years of experience and has worked with a variety of thought leaders. He expertly leverages that along with his experience with such clients as IBM, Kraft, Microsoft, Avon, Hyatt and more. In addition, he has built and managed several consulting and professional development organizations.

Peter is an information junkie and an avid reader of business books. He believes that taking great content and creating a platform to best support it takes a combination of art, science, logic, focus, passion and creativity.

You can learn more at ThoughtLeadershipLeverage.com

Here’s a segment from Peter’s Thought Leadership video series on YouTube.

 

answerstage

Jan-6 12:02 PM

answerstage

Are Thought Leadership initiatives just for marketers and executives or should it involve other roles within the company?
PeterWinick

Jan-6 12:02 PM

PeterWinick

If properly deployed the thought leadership of an organization should touch many functions. It should align research to marketing to sales and ultimately be embedded in the solutions. Often times one leader may be the "face" of the content but the best solution is to have it touch as many places in the company as is logical.
answerstage

Jan-6 12:03 PM

answerstage

Is there a more effective way to tie public appearances such as speaking engagements into leads and sales?
PeterWinick

Jan-6 12:03 PM

PeterWinick

Yes. All too often speakers treat a speech as an event or a transaction. You need a strategy that covers the pre-event phase, the onsite phase and a post event follow up phase to maximize the lead generation opportunities.
answerstage

Jan-6 12:03 PM

answerstage

What makes Thought Leadership different from traditional PR?
PeterWinick

Jan-6 12:03 PM

PeterWinick

Thought Leadership is not event centric nor time sensitive. It also is not focused exclusively on building the brand or awareness or placement. Ultimately it's objective is to use the content to generate interest and leads in your offerings or solutions.
answerstage

Jan-6 12:04 PM

answerstage

You've built a very active YouTube channel. Is video an essential tool for all Thought Leaders?
PeterWinick

Jan-6 12:04 PM

PeterWinick

In short yes. Everyone has a default "content medium" that they prefer. Writers tend to write, speakers tend to speak. However if you don't get your content outside of your content comfort zone you are limiting your reach. For example bloggers that integrate a video strategy reach new niches that never would have read their work. So I'd say experiment with video and find a way to integrate it into your thought leadership marketing efforts.
answerstage

Jan-6 12:04 PM

answerstage

Social media can consume a lot of time for already busy executives. Do you recommend concentrating on a specific service or otherwise narrowing the scope of these activitie
PeterWinick

Jan-6 12:04 PM

PeterWinick

I think you need to have a social media strategy in place first. It should focus on who you are trying to reach and then on how to reach them and with what to reach them from the content side. Once you've got that locked down then pick the best tools to support you on the journey. There are several and they change often.

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