Blogchat Twitter Chat

#BlogChat May 31st – Creating Advanced Content and the Role of Deeper Discussions on Blogs

I participated in the weekly #blogchat last night hosted by Mack Collier. It focused on how to develop advanced content and deeper discussions as part of blogging. Here’s the article the Mack wrote to provide some guidance and context for the chat.

 

 

And here’s a transcript with with my annotations and answers that I submitted through AnswerStage during the chat.

 

May-31 7:41 PM

rustyw

May-31 7:41 PM

rustyw

Just over an hour to "open mic" #blogchat. Join in.
rustyw

May-31 9:05 PM

rustyw

Participating tonight via @answerstage — a service we're developing. Something of a test flight.
May-31 9:09 PM

rustyw

May-31 9:09 PM

rustyw

Most blogging I do is for business, but also post on Tumblr longer-form random topics for fun and writing exercise.
May-31 9:21 PM

rustyw

May-31 9:21 PM

rustyw

There's a recent study that said longer posts get more reads and retweets, but I think the data is skewed because it includes posts by traditional media (e.g. CNN & NYT) so those are logically shared more often. From more of a gut feel and personal experience, the optimal length of a business post is 800 to 1500 words.
May-31 9:26 PM

rustyw

May-31 9:26 PM

rustyw

Absolutely. As you can probably tell, I'm doing some testing with that right now. Aggregated tweets become a conversation that turns into a blog post. It's live now and embedded in the @answerstage blog. Certainly Storify and Scribblelive do a similar thing, but not with a focus on organizing and prioritizing tweets for commenting and answering. We're focusing on this intersection of Twitter chats, editorial control over questions/answers and blog publishing.
May-31 9:29 PM

rustyw

May-31 9:29 PM

rustyw

Yes. Moderated discussion and live Q&A are becoming part of blogging. So Hangouts, Periscope and Snapchat are all being used as a way to create good content. The part that's missing is making it easy to archive on your blog and making the discussion modular/non-linear.
May-31 9:34 PM

rustyw

May-31 9:35 PM

rustyw

We're testing a work-around on this. It is too much to fit into a tweet, but longer form questions and answers can be converted on the fly into images for Twitter and presented as full text in the embedded post. It's tricky, but that's that way we hope to preserve an SEO-friendly post as a transcript and make it useful on Twitter.
May-31 9:45 PM

rustyw

May-31 9:45 PM

rustyw

Exactly. The new standard is to combine images AND words — like media companies have been doing for years with cover pages.
May-31 9:47 PM

rustyw

May-31 9:47 PM

rustyw

Adding this to the stream…
May-31 9:50 PM

rustyw

May-31 9:50 PM

rustyw

Not every post, but the more the better. And I'm not sure what you mean by "pinnable". Any compelling or evocative image will help your blog post when it's cross posted to Facebook and LinkedIn. Pinterest doesn't provide any automatic excerpt for exposure there, you need to add words to the image.
May-31 9:52 PM

rustyw

May-31 9:52 PM

rustyw

I've never heard of this before. Will definitely investigate. Interested to know if it interprets text on images or relies on captions/meta information entered manually.
May-31 9:57 PM

rustyw

May-31 9:57 PM

rustyw

Maybe. I think you can already use the WordPress app and use the dictation featured built into your photo — at least an Android. I'm not sure whether an iPhone has this built in. I'm still not confident enough in voice to text accuracy to rely in this. One poorly translated word, and it could be embarrassing — like funny auto-correct.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>