Amazing Stories

OnStage May 20th

May-20 12:18 PM

answerstage

May-20 12:18 PM

answerstage

Absolutely not. Video is gaining popularity as part of an overall content marketing mix, but it still requires people to stop, click, and view. It doesn't replace text which is inherently easy to skim. Once clicked a video can be more effective, but you need to figure out how to get people to take that action. And once they click you need to keep them interested. The drop off rate for video is very dramatic within 50% abandoning within the first minute. (We'll provide data in follow-up tweet). So, to summarize, definitely add video to your mix, but don't ever expect it to replace text. If anything, images are the new must-have for marketing. They are easy to scan and draw in clicks with a headline or compelling image. Focus on that first and experiment with video as time and budget permits.
May-20 12:39 PM


May-20 12:18 PM

answerstage

May-20 12:18 PM

answerstage

Absolutely not. Video is gaining popularity as part of an overall content marketing mix, but it still requires people to stop, click, and view. It doesn't replace text which is inherently easy to skim. Once clicked a video can be more effective, but you need to figure out how to get people to take that action. And once they click you need to keep them interested. The drop off rate for video is very dramatic within 50% abandoning within the first minute. (We'll provide data in follow-up tweet). So, to summarize, definitely add video to your mix, but don't ever expect it to replace text. If anything, images are the new must-have for marketing. They are easy to scan and draw in clicks with a headline or compelling image. Focus on that first and experiment with video as time and budget permits.
May-20 12:31 PM

answerstage

May-20 12:31 PM

answerstage

Wow 23% of video ad dollars could be wasted via @goslope