Futurem

FutureM15 – The Future of Marketing

Celebrating its 6th year – FutureM brings together marketing and technology innovators for 3 days to contemplate and celebrate the future of marketing. It brings together the most relevant content and thought leaders, both locally and nationally, to create an environment of new ideas, connections, and inspiration. Named one of the “Must Attend Marketing Conferences for Leaders” in Forbes, this year’s event was hosted at the Hynes Convention Center in Boston. Representatives from AnswerStage attended the event and curated content and commentary from the show.

rustyw

Oct-6 10:11 AM

rustyw

"Humanity in the machine" is a great phrase. Hopefully it's something that comes true.
Oct-6 10:11 AM

Oct-6 2:43 PM

Oct-6 2:45 PM

Oct-6 2:45 PM

Oct-6 2:55 PM

Oct-6 2:57 PM

rustyw

Oct-6 2:57 PM

rustyw

Software eats world. Stress eats marketers. #marketing is much more complicated these days.
Oct-7 8:56 AM

Oct-7 8:58 AM

rustyw

Oct-7 9:01 AM

rustyw

Millennials and Gen Z desire to lead a life that's "share worthy" per @ramalytics
Oct-7 9:01 AM

rustyw

Oct-7 9:13 AM

rustyw

If consumers aren't haven't a conversation about your brand, they are unlikely to purchase. The new brand scorecard used by Frito-Lay is based on conversations. (And, as a side note, powered by Tickr)
Oct-7 9:52 AM

Oct-7 9:52 AM

Oct-7 9:57 AM

rustyw

Oct-7 9:57 AM

rustyw

@fritolay marketing uses 80/20/10 framework – proven/validated/experimental
rustyw

Oct-7 10:02 AM

rustyw

Scary take-way from @ramalytics & @fritolay – very few examples of traditional media. Ad $ to digital.
Oct-7 10:12 AM

rustyw

Oct-7 11:09 AM

rustyw

Not sure I'm comfortable with a photo-taking home robot. I'll take my own photos, tks.
rustyw

Oct-7 11:11 AM

rustyw

I was referring to the photo taking feature of this Jibo Robot
Oct-7 11:11 AM

Oct-7 11:24 AM

rustyw

Oct-7 11:24 AM

rustyw

The biggest issues are around security, privacy, and displacing what is historically the foundation for meaningful human relationships. An emotional bond with a robot that helps with routine tasks seems likely and natural, but worrisome if it makes us less connected with each other (which some argue is happening already with always-on mobile phones).

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