The Best Way to Q&A

Use Q&A sessions to connect with advocates and prospects while maintaining editorial control.

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Just Like In-Person Q&A but Online:
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Establish Authority

Providing insightful, relevant answers is the best way to establish trust and credibility with your customers and prospects. Whether you call it thought leadership, subject matter expertise or simply being helpful, providing authoritative advice is the best way to build your business.

Own the Moment

The real-time interaction of Q&A sessions drives attention for your brand and fits into the habits of a mobile, real-time audience. With AnswerStage, your customers, prospects and partners benefit from the dynamics of live interaction and become part of the creative process.

Maintain Control

AnswerStage has advanced moderation tools that enable you to pick and prioritize questions, filter out inappropriate words and block disruptive users. So let the trolls, flamethrowers and hashtag hijackers fly off into cyberspace as you enjoy a well-managed Q&A session.

Create Quality Content

Q&A sessions attract a live audience, but just as importantly, they create content that adds value to your site forever. At the end of each Q&A session, you can publish an SEO-friendly transcript that becomes a lasting resource for your existing customers and new prospects.

Get More Perspectives

You can enable participants to chat live with each other in sidebar conversations that are not part of the official transcript. Or, if you prefer, you can set your session to quiet mode to focus attention only on approved questions and answers.

Be Well Prepared

Conducting effective Q&A sessions takes more than just technology. We’ll provide you with training materials and hands-on test sessions before you conduct your first official event. We’ll make sure that you’re well-prepared.

Expansive or Exclusive. You Choose.

Sometimes you want to reach to the entire world and sometimes you want to host an invite-only event.  AnswerStage gives you both options. Built into AnswerStage’s architecture is a two-way connection with Twitter that you can use to curate questions, comments, and related content to include in your Q&A session. Or can choose to just take questions directly through AnswerStage.  The answers your panelists provide also can be shared with everyone on Twitter to maximize exposure and traffic or they can be restricted to your private group.

How it Works


Integrate live Q&A sessions into your blog or web site.  Publish the transcript as an SEO-friendly article.

Multiple Roles

Assign a moderator and one or more panelists to access the backstage to review,  prioritize and answer questions.

The World is Your Stage

Answers and comments are cross-posted to Facebook and Twitter with your chosen hashtag so anyone can participate anywhere.

Measure the Metrics

You can track the number and nature of questions, total participants, Likes, mentions, shares, and amplified impact.

How it's Used
  • Product Launches — answer questions about the benefits your latest product or release provides
  • Comment on Trends — get in front of breaking news and establish your company as a go-to resource for expertise; get your perspective heard and covered by bloggers and journalists.
  • How-to, Tips, and Advice — whether you’re in a plumbing supplies business or medical services, helping your customers with their everyday problems builds loyalty and trust.
  • Customer Success Stories — there’s no better way to illustrate the value of your business than showing how you’ve helped customers.
Stephanie Sammons

“Thought leadership strikes that delicate balance between the personal and the professional. It’s authoritative, yet authentic.”

Stephanie Sammons Wired Advisor
Jeff Ernst – Forrester Research

“Business buyers don’t ‘buy’ your product or service; they ‘buy into’ your perspective and approach to solving their problems.

Jeff Ernst Forrester Research
Drew Hendricks – Inc Magazine

Thought leadership is about your audience members, not you. They have problems, and you have advice that can help them.

Drew Hendricks Inc Magazine
Daniel Pink

Questions are often more effective than statements in moving others.


Daniel Pink