Make News With Interviews

Drive awareness and sales with the most compelling content: conversational Q&A interviews with your executives, employees, customers and partners.

Create your own podcast or podcast-like recordings and transcripts that can be posted on your website, blog, Twitter, LinkedIn and Facebook. We handle production and questions, you simply talk about what you know best -- your business!

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Audio Examples
Benefits

Establish Authority

Providing insightful, relevant answers is the best way to establish trust and credibility with your customers and prospects. Whether you call it thought leadership, subject matter expertise or simply being helpful, providing authoritative advice is the best way to build your business.

Own the Moment

With AnswerStage, your content is more compelling because it’s conversational and presented in a familiar format — a Q&A interview.

Add Context

Your interview can be supplemented with relevant photos, videos, slides and articles to add valuable context to your comments.

Create Lasting Value

An AnswerStage interview adds value to your site forever. At the end of each interview, you can publish an SEO-friendly transcript that becomes a lasting resource for your existing customers and new prospects.

Conversational Content

Your interview is conducted by an expert who understands the broader context of the news — the trends, competitive landscape and related developments that answer the the most importation question of all — why does it matter?

Be Well Prepared

Conducting interviews takes more than technology. We’ll provide you with a pre-briefing and coaching to make sure that everything flows naturally.

Features

Embeddable

Integrate interviews into your web site or blog.  Publish the transcript as an SEO-friendly article.

Multiple Roles

An interview can be conducted one-on-one or with a group of panelists ready to answer a wide variety of questions.

The World is Your Stage

Interviews can be cross-posted to social networks with your chosen hashtag so anyone can react to the conversation.

How it's Used
  • Product Launches — answer questions about the benefits your latest product or release provides
  • Comment on Trends — get in front of breaking news and establish your company as a go-to resource for expertise; get your perspective heard and covered by bloggers and journalists.
  • How-to, Tips, and Advice — whether you’re in a plumbing supplies business or medical services, helping your customers with their everyday problems builds loyalty and trust.
  • Customer Success Stories — there’s no better way to illustrate the value of your business than from the perspective of your customers.
Why Thought Leadership Matters
Stephanie Sammons

“Thought leadership strikes that delicate balance between the personal and the professional. It’s authoritative, yet authentic.”

Stephanie Sammons Wired Advisor
Jeff Ernst – Forrester Research

“Business buyers don’t ‘buy’ your product or service; they ‘buy into’ your perspective and approach to solving their problems.

Jeff Ernst Forrester Research
Drew Hendricks – Inc Magazine

Thought leadership is about your audience members, not you. They have problems, and you have advice that can help them.

Drew Hendricks Inc Magazine
Daniel Pink

Questions are often more effective than statements in moving others.

 

Daniel Pink
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