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The Economist Survey: Execs Want Answers, Not Marketing

A survey conducted by The Economist and Peppercomm found that many content marketers are “missing the mark.” They are using Content Marketing as part of a demand generation exercise (e.g. overt promotion) rather than focusing on solving problems for their target customers. The results show a wide gap between what marketers are creating and what prospects and customers are most interested in. The simplest way to distill down the report is “stop selling and start informing.” Here’s the slide deck published by The Economist with their findings.

For the article and report, visit The Economist and follow the author, Jeff Pundyk, on Twitter.