User-Generated Video Marketing
Made Easy

Innovation Women, an online speaker bureau, needed to quickly pivot to supporting virtual events.  While many of the 1500 speakers on the platform had videos showing themselves onstage at conferences and events, event managers really wanted to see speakers up-close-and-personal. What would they look like as virtual speakers? By being able to view the speakers as they would appear on a Zoom, Go-to-webinar, Teams or other virtual platform, event managers feel more comfortable hiring the speakers.

Starting with a small group, the Innovation Women team invited speakers to AnswerStage to

1. introduce themselves
2. talk about their expertise
3. talk about their signature speeches

Speakers were able to record the segments as many times as they wished and then submit their responses. The 2-3 minute videos, complete with captions and Innovation Women branding, were great additions to individual speaker profiles and were also added to the Innovation Women YouTube channel to help promote the speakers.

InnovationWomen.com connects event managers with awesome speakers who just happen to be women. It’s an important part of a mission designed to support diversity, gender equity and inclusion at events.