Marketing is a Conversation

Generate awareness and leads with the most compelling content: your thoughts and commentary about what you know best - your business.

Video Example

Show don’t tell. That’s the mantra of today’s best marketing. In fact, marketers who use video grow revenue 49% faster than non-video users. We’ll translate your interview into a short video and transcript that can be posted on your website, blog, Twitter, LinkedIn and Facebook. We handle production and questions, you simply talk about what you know best — your business!

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Refining the Concept: Previous Interview Experiments

Establish Authority

Providing insightful, relevant answers is the best way to establish trust and credibility with your customers and prospects. Whether you call it thought leadership, subject matter expertise or simply being helpful, providing authoritative advice is the best way to build your business.

Own the Moment

With AnswerStage, your content is more compelling because it’s conversational and presented in a familiar format — a Q&A interview.

Moving Messages

Your interview is converted into a short video designed to be viewed on social networks – LinkedIn, Facebook, Twitter — and your web site.

Create Lasting Value

An AnswerStage interview adds value to your site forever. At the end of each interview, you can publish an SEO-friendly transcript that becomes a lasting resource for your existing customers and new prospects.

Conversational Content

Questions are created by an expert who understands the broader context of the market — the trends, competitive landscape and related developments that answer the the most importation question of all — why do business with you?

Be Well Prepared

Conducting interviews takes more than technology. We’ll provide you with a pre-briefing and coaching to make sure that everything flows naturally.



Integrate interviews into your web site or blog.  Publish the transcript as an SEO-friendly article.

Multiple Roles

An interview can be conducted one-on-one or with a group of panelists ready to answer a wide variety of questions.

Social and Shareable

Interviews can be cross-posted to social networks and optimized for viewing with sound off or sound on.

How it's Used
  • Product Launches — answer questions about the benefits your latest product or release provides
  • Comment on Trends — get in front of breaking news and establish your company as a go-to resource for expertise; get your perspective heard and covered by bloggers and journalists.
  • How-to, Tips, and Advice — whether you’re in a plumbing supplies business or medical services, helping your customers with their everyday problems builds loyalty and trust.
  • Customer Success Stories — there’s no better way to illustrate the value of your business than from the perspective of your customers.
Why Thought Leadership Matters
Stephanie Sammons

“Thought leadership strikes that delicate balance between the personal and the professional. It’s authoritative, yet authentic.”

Stephanie Sammons Wired Advisor
Jeff Ernst – Forrester Research

“Business buyers don’t ‘buy’ your product or service; they ‘buy into’ your perspective and approach to solving their problems.

Jeff Ernst Forrester Research
Drew Hendricks – Inc Magazine

Thought leadership is about your audience members, not you. They have problems, and you have advice that can help them.

Drew Hendricks Inc Magazine
Daniel Pink

Questions are often more effective than statements in moving others.


Daniel Pink
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