In a busy world, brevity isn’t just polite, it’s a competitive advantage. There’s a weird thing that happens to smart professionals when a camera turns on. Suddenly, we feel this massive pressure to do a brain-dump. We think that to prove our value as a lawyer, advisor, or consultant, we need to deliver a comprehensive, […]
Artificial intelligence (AI) has revolutionized content creation, making it easier than ever to write blog posts, create social media posts, and even generate images and videos. Using new AI tools, businesses can produce a large volume of content quickly and efficiently. But, as the name implies, AI has a drawback: it is inherently artificial. As […]
Bad Hair Day? Messy Room? Reluctant to Go On Camera? Camera-phobia is all too common. Here are some tips for calming nerves and maximizing the number of people who participate in your video marketing efforts. In the world of content marketing, video has become an increasingly important medium. According to a recent survey, 85% […]
“Help my daughter write a fan letter to Sydney McLaughlin-Levrone.” It seemed like a great way to tie in a promotion of Google’s Gemini AI capabilities with the Olympics. The seasoned marketing pros at Google tested it with focus groups. It had to be a brilliant campaign, right? Wrong. The backlash was fierce. The idea […]
