A strong and engaged membership base is the lifeblood of any association and the key to its success. Just like the effect of compound interest on bank accounts, increasing member retention pays off in a big way over time. As a rule of thumb, the goal is to have a retention rate greater than 90%. For […]
As an association executive, you’re always looking for the most cost-effective ways to recruit new members and increase member retention. By showcasing the personalities, expertise and stories of your members, video testimonials are an effective way to generate this type of low-cost authentic marketing. Member testimonial videos provide social proof to others considering joining your […]
AnswerStage is excited to announce the availability of 9:16 vertical and 1:1 square automated video marketing production options. These new templates give marketers more flexibility for collecting, producing, and sharing professional-looking videos featuring user-generated responses. With the growing popularity of vertical and square video formats on social media, the new 9:16 and 1×1 templates make […]
How to make it easy for speakers to create and share video marketing for your event.
