Webinar Recap – Gen Z and Associations: Engaging Younger Members
Creating a blog post that reflects the key points of the webinar in a more detailed and conversational style will help convey the insights and strategies discussed for engaging younger members in associations. Here’s a refined summary:1. Introduction to the Panel: Malou Degrassi from Nexus Marketing kicked off the webinar by introducing the new community […]
Learn About AnswerStage at Expo Expo in Dallas
Are you and event organizers, event marketer other event-related professional? If so, Expo Expo is the conference for you. AnswerStage will be exhibiting this year as part of the “Tech2Grow Collective” hosted by Dahlia+. Exhibitions and events industry professionals attend Expo Expo to learn about the latest industry trends and technology, as well as network […]
12 Essential Questions to Ask Event Technology Partners
In a recent article, Dahlia El Gazzar, a well-known figure in the events industry, shares valuable insights when attending event technology conferences. She emphasizes the importance of asking the right questions when considering event tech partners and providers. Using her guidelines, event professionals can efficiently identify tech solutions that truly align with their needs. Dahlia […]
Here’s How to Reach Gen Z with Authentic Video Marketing on Instagram, YouTube, and TikTok.
71% of association members are over the age of 40. That’s a very scary stat. Attracting new, younger, members has become an imperative for association marketers. It requires a different strategy given the way that members of Gen Z consume content, build their careers and seek out new opportunities to learn. They don’t follow the […]
How AnswerStage Uses AI-Assistance to Create Authentic Video Marketing.
AnswerStage helps companies, associations and other organizations efficiently collect and produce short-form marketing videos featuring members of their community. AnswerStage uses AI as an editorial assistant to create prompts and provide coaching to respondents. In this interview, Steve Vonder Haar of Intellivid Research speaks with Rusty Williams, Co-Founder of AnswerStage. ———————————Detailed Summary [00:00] Answer Stage helps companies […]
Learn the Power of Video for Leveraging Your Association’s Greatest Asset – People
AnswerStage co-Founder, Rusty Williams, was interviewed for the Association 100 Podcast about video marketing for associations. Even if you’re not an association executive, there are valuable tips and examples of how user-generated content can be used to create cost-effective — and event more importantly — results-effective marketing. Listen to the excerpt and check out the […]
AnswerStage Selected as Finalist at Event Tech Live Launchpad
We’re thrilled that AnswerStage was selected as one of three finalists at the Event Tech Live Launchpad competition in Las Vegas. Launchpad: Recognizing Innovative Companies The Launchpad competition recognizes the most promising and innovative companies providing technology that helps produce, promote, host or manage events. As one of the finalists, AnswerStage demonstrated its ability to […]
Why Authentic Video Marketing is Essential in the Era of Artificial Intelligence
Artificial intelligence (AI) has revolutionized content creation, making it easier than ever to write blog posts, create social media posts, and even generate images and videos. Using new AI tools, businesses can produce a large volume of content quickly and efficiently. But, as the name implies, AI has a drawback: it is inherently artificial. As […]