Why Authentic Video Marketing is Essential in the Era of Artificial Intelligence
Artificial intelligence (AI) has revolutionized content creation, making it easier than ever to write blog posts, create social media posts, and even generate images and videos. Using new AI tools, businesses can produce a large volume of content quickly and efficiently. But, as the name implies, AI has a drawback: it is inherently artificial. As […]
How to Overcome Camera Phobia and Make Great Video Marketing
Bad Hair Day? Messy Room? Reluctant to Go On Camera? Camera-phobia is all too common. Here are some tips for calming nerves and maximizing the number of people who participate in your video marketing efforts. In the world of content marketing, video has become an increasingly important medium. According to a recent survey, 85% […]
What We Risk by Letting AI Speak for Us
“Help my daughter write a fan letter to Sydney McLaughlin-Levrone.” It seemed like a great way to tie in a promotion of Google’s Gemini AI capabilities with the Olympics. The seasoned marketing pros at Google tested it with focus groups. It had to be a brilliant campaign, right? Wrong. The backlash was fierce. The idea […]
New: Co-Branded UGC Video Production Options for Partners Including Agencies, Associations, Web Directories, and OEM Providers.
Empower your clients to generate more leads and create a new revenue stream for your agency, association, web directory, or OEM program. In today’s digital landscape, video content is king. But not just any video content—authentic, user-generated videos featuring real expertise and personalities — are what truly engage audiences and build trust. As an agency, […]
AI as UI: The Shift to Conversational Interfaces
User interfaces have evolved significantly since the early days of computing, transitioning from complex command lines to intuitive graphical interfaces. With the growth of AI, there’s another major shift happening now: many services are moving from graphical user interfaces (GUIs) to conversational user interfaces (CUIs). We’re entering the era of “AI as UI.” First Some […]
Webinar Recap – Gen Z and Associations: Engaging Younger Members
Creating a blog post that reflects the key points of the webinar in a more detailed and conversational style will help convey the insights and strategies discussed for engaging younger members in associations. Here’s a refined summary:1. Introduction to the Panel: Malou Degrassi from Nexus Marketing kicked off the webinar by introducing the new community […]
12 Essential Questions to Ask Event Technology Partners
In a recent article, Dahlia El Gazzar, a well-known figure in the events industry, shares valuable insights when attending event technology conferences. She emphasizes the importance of asking the right questions when considering event tech partners and providers. Using her guidelines, event professionals can efficiently identify tech solutions that truly align with their needs. Dahlia […]
